How to Define Omni Channel and Why It's Difficult to Implement Medical Affairs

Today's podcast tackles the question of how do you define Omni Channel? We hope to help our listeners improve their understanding of Omni Channel and why it's difficult to implement medical affairs. Charlotte Mosley is an EVP Executive Director of Client Engagement at IPG Health Medical Communications. Gary Lyons is head of strategy with Fishawak, responsible for defying a range of different strategic areas such as Omni Channel. Dylan Benton is VP of Digital Strategy and Engagement here at Sembiotics. Martin Callahan is Director of Innovation at Oxford Farmer Genesis.