"I think the most important thing about a trailer is like the first 20 seconds I'm just saying like look dude you got more to read," he says. "From a from a business standpoint if you are to create a product that is only for four percent of the population you have to understand that the 96% of the population are automatically not going to be super interested in it right?" He adds: "It's revealing the true lines where everybody really is so what should take on the same well take away what the movies about mm-hmm and let's just talk pure business sure there's four percent of  the population that fall into that community right okay"?