Craig's Use of Experimentation in Design

It's been a few too many years actually since last time well we'll have to do it again yeah we will. This is the seventh time there will be an eighth do you know what i think that might be the first interview with Craig where he hasn't sworn. He must be mellowing in his old age i'm always expecting that from him really interesting I only only thought about that because you actually swore in our little kind of discussion before we start recording this. It's good to hear how Craig uses experimentation now as a umbrella term for a lot of the stuff we work with but all design is experimentation isn't it.