What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
Sweathead, A Strategy Podcast
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Navigating Stakeholder Pressures in Marketing Strategy
This chapter delves into the difficulties marketing clients encounter when juggling the expectations of various stakeholders while striving for clear strategies. It underscores the necessity of making sacrifices in strategic planning to avoid diluted outcomes and highlights the benefits of focusing on narrowed objectives for more impactful marketing.
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