3min chapter

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Episode 600: The Million Dollar Messaging Formula That Sells Your Stuff For You (So You Don't Have to...) with Brandon Lucero

The Mind Your Business Podcast

CHAPTER

Mastering Your Craft Is What They're Teaching You

Mastering your craft is what the thing they teach there's two sides of it okay. For me it would be messaging mastery over messaging and I want to unpack all three in this series. If you get a great copywriter you can master your message but if you haven't learned how to communicate right, that just falls flat on live streams or webinars for example. There are a lot of people who just don't have mastery over their well because they've had a hard gun education or got certification - some don't even have that so start getting it now.

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