Black antra penors can see five minutes into the future, but to deliver that future at scale, you'll need to push through multiple layers of resistance to change. I wanted to talk to natalie macine about this because she has always had a keen eye for what's next. Netta porte red on line chopping for fashion at a moment when buying anything on line was seen as impossibly new. It's all part of capital - look at antre prenors who are persevering with courage and innovation. We'll start the show in a moment, after a word from our premier brand partner, capital one business.
You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.
Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away
Read a transcript of this episode: https://mastersofscale.com
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.