The founder of now Trekzone says people are hesitant to ask their doctors about it. There is some truth, something he noticed, but other people hadn't. The meat of the content then helped the reader navigate that dam. People who had a problem felt like the article was speaking directly to them.
Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"
Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.