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Aarushi Kalra on Digital Polarization and Toxicity, Understanding User Behavior, Social Media Algorithms, and Platform Incentives

Ideas of India

CHAPTER

Navigating Toxicity in Social Media

This chapter examines the evaluation of toxic content on social media, focusing on hate and harmful expressions targeting specific groups. Utilizing Google Perspectives API, it analyzes user engagement with political posts and the impact of personalization on content sharing behavior. The discussion highlights the complexities of defining toxicity, user exposure, and behavioral patterns influenced by algorithmic visibility.

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