069: The alignment problem (not the AI alignment problem)
Trigger Strategy is now Tentacles
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Mastering the Art of Copywriting Briefs
This chapter explores the complexities of creating effective copywriting briefs, emphasizing the importance of collaboration and adaptability in response to market needs. It discusses the balance between high-quality outputs and rapid testing of business ideas, underscoring the necessity of leveraging personal connections for initial sales. Additionally, the chapter highlights methods for validating business concepts and aligning strategies with genuine market interest.
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