Creating a Podcast

Justin Smith: Part of your leverage at a negotiating table is understanding why the other party wants to make this partnership happen. So if I put myself in convert kit's shoes, what is their motivation at the end of the day? They want to find convert who either don't have email lists or already do and are unhappy with their current platform. And so it stands for reason that they say, okay, yeah, we don't have any data here yet on like what this podcast is going to be. But if we analyze all the other stuff that's going on in Justin's world, it's all very top notch. Anytime he like starts something new, it's like very high quality