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The Jeff Patton Hypothesis: Successful Teams Focus on the Who Before the What

The Product Science Podcast

CHAPTER

How to Use Story Mapping to Improve Product Experience

The idea of using something visual and spatial to map a story out has been around for a long time. We're doing this learning traditional task analysis from as an interaction design practice. So what you're doing with a story map is just telling the story about how someone's going to use your product today. That's most often called a journey map or we can tell a story about how we imagine people using the product in the future.

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