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The Jeff Patton Hypothesis: Successful Teams Focus on the Who Before the What

The Product Science Podcast

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How to Use Story Mapping to Improve Product Experience

The idea of using something visual and spatial to map a story out has been around for a long time. We're doing this learning traditional task analysis from as an interaction design practice. So what you're doing with a story map is just telling the story about how someone's going to use your product today. That's most often called a journey map or we can tell a story about how we imagine people using the product in the future.

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