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How to Transform Digital Improvements Into Bottom Line Dollars
You talked earlier about being able to translate those digital improvements into bottom line dollars. I'm curious how you model and then track these really upfront expenses so that you know you're getting high ROI on those investments for the business. Yeah, I think it really starts in the diligence phase by having that mindset because it's something that requires an understanding of the unit economics of the business,. As well as really understanding the digital capabilities with an awareness that you're not going to be able to be overly precise.