I started to believe that I was an entrepreneur, that entrepreneur was what I was not what I did. That was the moment I became an entrepreneur. Every metric and every victory condition was changed because I no longer based my measurement on how much revenue I've created. Instead of being bored off my business, I want to be bored in my business. But anyone I understood that did everything change. And now every single day, today included, sorry, every single work day, from 9 a.m. to 10 a.m., is craft hour. All I'm doing is reading my competitors' books, watching them speak, and learning how they think about handling the craft of presentation. So