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77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07

GTM Live

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The Intent Data Is Overhyped

i think a intent data over all, is one of the most overhyped marte categories out there. As much as the martak venders want to pretend like jusbecause someone's looking around for something, and all they can show you is the account, not even the person that's doing it. And so i think it's quite interesting how much that type of data is being used and sold. It's the exact same data that's been l round for a while, and compaus av figured out a repackage and sell it. Preciatat an av it hell man, stay safe out there.

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