David Deutsch: Creativity, Personality in Marketing, And Artificial Intelligence
The Practical Liberty Podcast
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Managing a Creative Team
When you have five writers and two of them are launching a promo the same week, how can you possibly pay enough attention to get the right quality on both of those letters? You kind of just have to almost pick one or do a half-assed job on both. "You need a whole person these days just to deal with HR," he says.
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