There's a whole field now called neuro cinematics which is basically the study of what your brain looks like when you know you're watching film. One of the big measures they look at is something called a inter subject correlation. The level at which their brain activation sinks up is a measure of how engrossing that film is, how much it's able to capture your attention. So for example, the highest o intercepted correlation in the study was alfred hitchcock film. Heater: We have a different sense of killing plants than we do of killing animals.

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