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Tesla's Strategic Move: Gary Black Analyzes Recent Price Cuts with Michael Gayed

Lead-Lag Live

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The Cost of Comparative Advertising

Gary Black: Is it really a cost issue or is it a principle that we shouldn't have to resort to advertising? He says Tesla, if they did that, what I call category advertising rather than comparative advertising where you're talking about your cars versus other EVs. "I just think Tesla, you know, if it's money, every $1000 cut is worth $500 million"

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