251 - Make Challenging the Status Quo Your Competitive Advantage | Rise Podcast
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Dark Social
Chris walker: Dark social is things you cannot see happening or track trace. The first time i was exposed to the term dark social was around two thousand and 14. He says there's no tracking that gets measured by soft ware, it can get measured, but not by soft ware. And so what's the difference between two thousand 14 and now? As a b to b professional, let's say you're a c f o or a c i s o, or a head of marketing or a director of h r? Anything?
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