Synthesizing Competitive Insights into Strategy

Eddie Yoon, Sr Director, Paid Media at NP Digital, shows how CMOs can spin up a full creative campaign in ~30 minutes using AI. He breaks down a rapid “three-tab” workflow—Meta Ad Library for competitive research, GPT for strategy and prompts, and an image generator (Reeve) for instant mood boards—then extends it into testing (Trial Reels, TikTok hooks), product R&D, and agentic pipelines. We also riff on why the next decade could normalize solo billionaire founders, how Netflix foreshadowed AI-driven content, and what real-time, stylized, monetizable media will look like.

Timestamps

1:07 Meet Eddie Yoon—NP Digital, paid social × creative × AI background.

1:49 “AI is redefining growth”: blistering company speed and scale.

2:16 The solo-founder era & agentic executive teams.

4:39 Enterprise example: HubSpot’s leadership going all-in on AI.

5:29 Founder example: Tyler at Beehive—shipping fast by listening + acting.

6:30 Design & media: Netflix’s early AI play; House of Cards data story.

11:29 The 30-minute campaign challenge—Eddie’s live plan.

12:53 The three tabs: Meta Ad Library → GPT prompts → Reeve mockups.

14:37 Copy/paste every active ad into GPT; ask for strategy synthesis.

16:06 Five “board-level” ideas; forcing a single high-acceptance pitch.

17:56 Image prompt for “Comfort 2.0” (eco-luxury, performance lifestyle).

20:27 Prompting hack: “200+ IQ” to push for originality (avoid clichés).

21:06 Locking on Comfort 2.0—“performance tech meets everyday life.”

23:06 Iterating the mood board; feeding outputs back into GPT.

23:30 If the client has the shoe already: do it all in AI (no photoshoot).

24:39 Rapid tests: ethnicity, angle, color; Instagram Trial Reels.

26:03 Beyond ads: full-funnel → product design & R&D with agents.

27:24 100-page competitor deep dives from public signals.

28:26 Scoring system (cutoff 85; 95+ are “winners”) to prioritize assets.

30:13 Spinning GPT outputs into 10 TikTok hooks for creators/founders.

31:32 Domain-tuned agents that deliver 90%-ready work.

33:13 What’s next: automatic video analysis and creative fixes.

34:13 Next 12 months: IP-driven brands, real-time stylized video, avatars.

35:43 Meta: capturing AI audio; partner via your agent in the future.

36:12 Why solo $1B is realistic (and $100M solos even more so).

Tools & Technologies Mentioned (with quick notes)

Meta Ad Library — Public index of active FB/IG ads; great for competitive creative research.

GPT — Used to analyze competitor ads, generate board-level strategies, image prompts, TikTok hooks, and run scoring frameworks.

Reeve — Static image generator (Midjourney-like) for fast mood boards and spec creative.

Midjourney — Alternative image generation tool for photorealistic concepts.

VO3 — Motion/video generation tool referenced for animated concepts.

Instagram Trial Reels — Organic test surface to gauge hooks/creatives with cold audiences before spend.

TikTok — Distribution + hook testing via short scripts for creators/founders.

Semrush — Search/keyword intel to complement social competitive analysis.

SocialPeta — Creative/spend intelligence (legacy use; less relied upon now).

AI Avatars & Agentic Flows — Persona-based creators and multi-agent pipelines to speed research, ideation, testing, and post-mortems.

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