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Ryan Holiday: You have to have enough people in the funnel to even potentially create word of mouth. It's so interesting because we think about that too in terms of the share button, right? Like if people aren't clicking the share button,. then we haven't made something. If they're not watching it, they can't do it. Yes. But I love that the tangibility of even a digital creator thinking aboutword of mouth. Yeah. So is this available now? September 27th. Oh, yeah. That's our interview with Ryan Holiday. Make sure to check out Ryan's new book. Discipline is Destiny. He's honestly such a great writer and this conversation is so