758: From Zero to $120k/mo in 18 Months
The Side Hustle Show
Why High-Ticket Products Made Sense
Phil chose expensive products because fewer sales could replace his income while keeping the business manageable alongside his day job.
Can you build a six-figure e-commerce business selling products you don't even use yourself? Let's find out.
18 months ago, today's guest was working a day job in digital marketing, feeling like he was always building somebody else's business.
Sound familiar? He decided to change that by launching an e-commerce store, and now he's doing over £120,000 in monthly sales.
Phil McEleney from Camper Nation followed the traditional path of good grades, a good university, and a solid corporate job. But hitting 30 in a middle management role got him thinking about the next 30 or 40 years of his life, chained to an office and a commute.
That's when he decided to build something of his own, one that could become a real, sellable asset.
He landed on camper van and motorhome accessories in the UK market, not because he's a "van lifer" himself, but because the data pointed him there.
Within 18 months of dropshipping high-ticket products, he took the business to £40,000 a month while still working his day job, and has since grown it well beyond that.
Tune in to Episode 758 of the Side Hustle Show to learn:
- how to pick a high-ticket e-commerce niche using search volume and competitor data
- how to get approved as an authorized reseller without any sales history
- how a 3-tiered Google Shopping ad strategy targets buyers who are ready to purchase
Full Show Notes: From Zero to $120k/mo in 18 Months
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About The Side Hustle Show
This is the entrepreneurship podcast you can actually apply!
The award-winning small business show covers the best side hustles and side hustle ideas. We share how to start a business and make money online and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more.
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Hosted by Nick Loper of Side Hustle Nation.
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