2min chapter

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DomainSherpa – Down The Rabbit Hole – March 7, 2024: NameJet, SnapNames and the Domain Aftermarket

DomainSherpa.com

CHAPTER

Discussion on Rapid Customer Loss and Incentivization Strategies in a Competitive Space

Exploring a 'vampire attack' scenario where aggressive incentivization through NFT connections led one company to rapidly gain customers from a competitor, boosting user engagement and highlighting the impact of incentives in ecosystem participation.

00:00

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