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E123: Sophon CoFounder: We Built Crypto for the Wrong People (Crypto Natives)

When Shift Happens Podcast

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Innovating Customer Engagement in Crypto

This chapter explores innovative strategies for engaging customers in the cryptocurrency space, focusing on platforms that integrate traditional user experiences, such as ticketing for concerts. The speakers discuss the necessity of user-friendly interfaces and techniques like Zero-Knowledge Technology to attract a broader audience. Emphasizing a shift from competition to collaboration, the conversation highlights how these advancements can create positive-sum games, particularly in sectors like gaming and data sharing.

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