How Digitas is navigating search’s shift to the AI era, OpenAI's latest talent poach and Netflix's push for personalization
The Digiday Podcast
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The Shifting Landscape of Search
This chapter explores the recent decline in search query volume on Apple's Safari and how AI is transforming traditional search behaviors. It analyzes Google's response and the implications for brands and publishers in adapting to this emerging AI-driven search paradigm.
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