67. What makes a winning advert?
Future Proof
00:00
Brand and Performance Marketing - What's the Balance?
Peterfield talks about how much put behind brand, how much we need to pu behind performance. How do we get the balance right? If youe brand like nike and it, you'll know your purpose is to make people better athletes. And you've been true to that for 30 years plus. Just keep doing what you're doing. We need a lot more humour these days. I mean, every a very sombre. And you know, we'll get through this together. And let's hold hands. And i on, gi, you can. That could be just as effective."
Transcript
Play full episode
