The Original Business Pitch of the Docu Series for Three 60

The original idea is that we would get subscribers from the show and then kind of nurture them and turn im into els. But quickly we realized that, because it's an ungated vineo series, why would someone sign up? Right? Yes? There was just not a lot of incentives for people to sign up. And so we can have pivoted and belike, oka, let's think about, like, this is a tophu piece of content. Let's measure it with tophometrics and not try to get lead to whatever until we a pivotit and focused on views and traffic. i think it made it much more liberating and also more appropriate for