Is There a Way to Build Thought Leadership?

Every company you know that i've worked with over the last 20 years will tell you, we have to have some element of thought leadership in there. So everybody wants it, but what i've found is thit, no one knows how to get it. Noone, noone knowsHow to get there. But i think it highlights a key thing, which is, this is really difficult. I actually think this is one of the more difficult things o in a community - and that's saying a lot.