Subscriber Growth and Churn as Apple’s North Star

We’re continuing our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Oliver Schusser, VP of Apple Music and International Content, to explore Apple’s journey in music. We dive into the state of music streaming, AI ‘s impact , and Apple’s partnerships in sports and live content.

02:46 From iTunes to Apple Music

01:39 Focusing on Music

08:41 Apple Music Growth and Subscribers

11:40 AI

14:49 Halftime Show, MLB, MLS and more

This episode is presented by TooLost, a platform empowering artists with tools to manage, distribute, and grow their music independently.

Listen in for our Chartmetric Stat of the Week.