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The ad business is still sleeping on the end of cookies

Next in Media

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Is Your Product Policeman Product Working?

The promise right now of c t v is that it's going to be very sophisticated, like digital marketing. But for the most part, the early stage, i think it spend a lot of t v money moving over. We're still in that stage in connected television, like we're still sort of laying the pipes and getting infor structure. The streaming environment is arly more valuable than linear because they are willing to endure less ads.

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