LiveScore's new approach to Champions League distribution and monetisation
StreamTime Sports
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The Future of Live Rights
I would suspect that in three years time, if we continue to grow at the space, we will have reached probably around a billion a year in revenues. So it's important for us to be able to look at these and find the right opportunity. And like I said, life rights has to be part of our business model in the long run, but selectively. We have to watch out for our capital allocation and be on a sustainable path. It may sound a bit populist, but I'm quoting one of our company values, respect the sport, respect the fan and appreciate that you need to cater to the fans.
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