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The Costs of Being Internet Famous w/ Jodie Cook | Ep 378

The Futur with Chris Do

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The Challenge of Authenticity in Personal Branding

This chapter explores the challenges of personal branding, highlighting the tension between curated online personas and genuine real-life interactions. It emphasizes the importance of authenticity and the common struggle for individuals, including marketers, to maintain a consistent identity in an often disingenuous digital landscape.

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