This chapter explores the remarkable growth of the concert market in 2024, featuring a 13% increase in box office revenue and a 27% rise in audience attendance. It highlights the economic impact of large-scale performances, the flourishing arts community in China post-COVID, and the cultural significance of music festivals among young people.
Have you noticed how live concerts continue to be the hottest ticket in town this year? Whether it's fresh faces or veteran stars, the live performance market in China is on fire! Fans travel across cities to catch these shows. What's been fueling this surge in concert popularity, and how is it reshaping our cultural and tourism landscape? On the show: Heyang, Yushun & Steve Hatherly.