4min chapter

Yet Another Value Podcast cover image

Doug O'Laughlin from Fabricated Knowledge on management incentives at $APP

Yet Another Value Podcast

CHAPTER

How Candy Crush Monetizes

The auction house dynamic is maybe the best way to describe this. In the past, everyone was sitting in of an open seating and so you could see who's bidding on what but now everyone is a private bidder. So no one has an understanding of the bidding auction dynamics. The only person who actually understands the what is being bid on and the prices for it is the is the supply side. And there are really two big players and two trail players with consolidation moving to the bigger players. It's called why mediation is the primary fund in the mobile advertising war is post att.

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