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#104 Co-founder of Intuit, Scott Cook: The Power of Paradigms
Grit
How to Write Direct Sales at and Add
"We cut cost. We cut the product price in half to forty nine bucks," he says. "If it doesn't work, r we'll go oft end do something else." The coop was sold through magazine adds with an 800 number. It's entirely different tin the marketing i learned at pan g. Totally different. I got a guye to teach me the rules, and i would write up an ad, and i'd fax him the add and he would call up. And if those ads hadn't worked, also, luckily for us, at the same time, formal retail chains selling soft far arose.
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