Product Managers - What's the Solution?

Product managers often take up random discovery, which is one of the common pitfalls that I've noticed in this field. Instead of aimlessly going forward and testing and throwing a bunch of ideas to your users, what you can do is first segment them based on themes,. Then select a theme that you want to validate and discover further in. The second problem that I have noticed is the sunk cost delusion. It's not just wasting resources trying to find an idea that might work, but you're putting your developing a framework into place.