Post-Purpose- Thomas Kolster
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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The Importance of Purpose
The ip a in london has been doing a lot of focus on purpose. But it's hard to measure the return on investment, Yan says. What i want to see is what is the real impact behind this stuff? If you claim that you're doing xi, set, show it to me. Prove it," he adds.
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