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The Power of Rhetoric
Aristotle's theory of rhetoric was the study of all available means of persuasion. Schools spread it up all over Athens with philosophers and teachers rushing in to teach different angles of speech, like how to do introductions or just logical ways to defend yourself in an argument. People exploited stuff like verb tense. And most of us know some of it, but we've never been taught all of it. So very quickly, it became the most popular subject. Everyone realized that in a world of democracy, talking is the main weapon we use every day in everyday life to get ahead and to get influence.