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214 – Unleashing $Billions in Growth: Chief Partner Officer Secrets with Greg Sarafin

Ultimate Guide to Partnering®

CHAPTER

Journey from Selling Networks to Partner Ecosystems

This chapter follows the speaker's career trajectory from selling network implementations in college to becoming a Chief Partner Officer in a financial services firm. They discuss the role of orchestrating partnerships to assist clients and emphasize collaboration and business outcomes. The chapter also explores the evolution of partnering strategies towards multi-party value creation and the importance of partner ecosystems in delivering unique value propositions.

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