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S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan

Experiment Nation: The Podcast

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How to Measure CRO Performance With Minimum Sample Size

I'm not a fan of hard and fast rules for like what's the minimum sample size you need for experiments. I've seen experiments as small as 1,000 users come up with some pretty nice results. But I wouldn't write off any sort of sample size or traffic. I would try to instead focus on what is the top line effect you're looking for.

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