
THROWBACK: Delivering Better Products Through Better Relationships
Beyond UX Design
00:00
The Differences Between Fred and Amy
Meet Fred, a talented designer who designs health care software. His coworkers think he's difficult to work with and they stop asking him for his opinion. He has some brilliant ideas but can't seem to ship valuable features. Now meet Amy, an UX expert who encourages collaboration and gets along well with her team. Both have the same hard skills, but very different soft skills. They are able to influence their team much more effectively.
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