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Can farmers influence food prices?

The Food Chain

00:00

How to Get a Reputation as a Discount to a Price?

In North America, what we get on the farm for grain or for beef has really no correlation with the price at the retail level. "There's so much inflation through the whole system," he says. Would it be possible to get a reputation as a kind of a discount to a price? would that be realistic or just bad business?

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