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Unofficial Partner Podcast
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Is There a Component of Sponsorships in Sports Broadcasting?
Richard Quest: Most sports would prefer to have deep and profound relationships with six to eight commercial partners rather than 16. Quest: I think there's a complementary revenue stream that is needed in sports. Quest: You won't ban sponsorships completely out of sports broadcasting because it's too native, too low hanging fruit,. But you will be able to pay for disappearing ads or the standard real world loop that you may be able to skip or it's completely removed.
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