I like being underestimated. Being the under dog kind of foels me. I'm still obsessed with that, creating the identity. It's just, i don't know, there's something about it, bringing something to life. And because at this point we have so many brands, for god's sake, we've almost got to put two or three things together now and then make them a new thing. You've stated that one fast buffalo, as it stands to day, more than ever, is an independent, singular, underestimated, built for survival,. creative force focused on the relentless search for clear vision.