How Do You Evaluate Competition in Product Development?

Competition, i think is a really important thing. And oftenow people look at it, sometimes in a negative way. If you've thought of a great idea and then some one's kind of copied your idea, i at the starting stageof a product or proposition development, might get a little bit put off. Competition does that. It validates the problem does exist. When you're looking at a new business idea of something existing, you won't do some discovery, does that problem exist? And the competition can validate that for you. The other thing with competition is, i gues thet's a dis an interesting dynamic. You know, there's lots of ways to solve