Guinness: The Pratfall Effect and Patience

Richard Shotton is a behavioural scientist, founder of Astroten and an author.

How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?

Sponsors:

See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠

Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30

Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom

New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom

Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠

Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: ⁠https://tinyurl.com/43hv6y59⁠

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠https://tinyurl.com/2rtz7avf⁠

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠https://tinyurl.com/3ccn5vkp⁠

-

Get In Touch:

Instagram: ⁠https://www.instagram.com/chriswillx⁠

Twitter: ⁠https://www.twitter.com/chriswillx⁠

YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠

Email: ⁠https://chriswillx.com/contact⁠

-

Learn more about your ad choices. Visit megaphone.fm/adchoices