How OPower Uses Behavioral Science & AI to Reduce Energy Demand
Climate Rising
00:00
Opower's Elevator Pitch Is Influencing Utility Customer Action at Scale
Opower uses artificial intelligence and behavioral science within the utility customer experience in order to influence people to take actions that are valuable for them, valuable for the utility and valuable for the planet. The practice is called demand side management and it's been a norm in the utility industry for decades now. It helps with customer satisfaction, it reduces service costs, and it grows adoption of value add products and services that these organizations want to offer.
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