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#34 Creativity Inc: The Autobiography of the founder of Pixar
Founders
The Unexpected Melancholy of Reaching a Goal
The making of Toy Story, the first feature film to be animated entirely on a computer, had required every ounce of our tenacity and artistry. The hundred or so men and women who produced it had weathered countless ups and downs as well as the ever present, hair-raising knowledge that our survival depended on this 80-minute experiment. So even though the goals might be different, the feelings are probably very similar. I think by reading this book, we may never visit Pixar, but we're going to learn a lot of the ideas from this book that maybe can apply to things that we feel is missing our own work environment.
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