Inside the ideas factory - demystifying creativity
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The Art Isn't Coming Up With Ideas
For us, it's all about experimentation. How do we learn which of our ideas are good? The more you can get them out of your head or into the world in some way and get for Jerry Seinfeld, it's a laugh. If we start getting real data that will let us know which of these ideas are actually worth moving forward, I think there could be something to this.
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