3min chapter

Sales Gravy: Jeb Blount cover image

How to Get Meetings With Hard to Reach Prospects

Sales Gravy: Jeb Blount

CHAPTER

How to Humanize an Email Campaign

"It's very, very hard to humanize an email," he says. "I got one this morning that was humanized and they got a meeting." You can show up with your video in front of the place you're trying to reach people by recording them on their phone or using other devices like star box cards. He advises anyone who wants to see what the effect of these campaigns looks like in real time, watch the movie hitch.

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