We want it to be portable, at which point i think the later and middle adoptors are going obe those bigger companies that you just mentioned. In the end, it's about growing the gross domestic product of this ecosystem. And what we're starting to work towards is you can go into icon, you can design a line of clothing there, and then you can actually sell that clothing outside of icon. So as you make clothes, there will be a kind of unique hyperlink for each digital virtual good you create. That unique hyperlink is imbedable in twitter and insta, anywhere than im beds a oral and then the callback will have the by process directly into the pop up